If you've come here, it's probably because you want to know more about "why" Belgity exists. So make yourself comfortable, because here we tell you everything, from our joys and doubts, since 2019. But before that, let's introduce ourselves: we are Max and Pierre, two Belgian guys who were still students until recently.
A few months back then, when the context would still allow us the travel in a freely manner, we were lucky enough to go abroad as part of an exchange program, both in Canada, but not in the same city. After our respective journeys, we decided to join each other in Toronto and shared our experiences. And there, we felt we had both experienced and realized one common thing: being Belgian definitely is a source of pride, and we would have liked to be able to express it without having to say it. The seed was sown.
HOME SWEET HOME
We then return to Belgium, and a few days pass before we contact each other again. We discuss it and we say to each other: after all, why not? We come up with some ideas and finally decide to embark on the adventure.
The name? Belgity, which stands for The Belgian Identity.
The concept? A clothing brand with simple and elegant logos representing the said Belgian Identity.
Our mission? Offering to Belgians the opportunity to proudly express their Belgian Identity in their day-to-day life.
CHOOSING THE RIGHT PARTNERS
A few mock-ups and surveys later, the question of the potential partners came up. Which question we did not hesitate for too long. We told you that we wanted Belgity to remain elegant, so when it came to embroidery, we wanted the best, and that it had to be Belgian. So we contacted a workshop, located near Brussels, and the wedding came quickly. If we quickly agreed on the subject of embroidery, it wasn't that straightforward when it came to textiles. We are giving more details about it.
DEBATING AROUND THE TEXTILE
Regarding textiles themselves, we decided to surround ourselves with a partner, and we had criteria. The first was that our partner had to be Belgian. Then, we were requiring products of quality, and made from organic cotton, in order to reduce the environmental impact. And finally, we would have liked everything to be produced in Belgium.
Unfortunately, this was illusive, for the simple reason that there are no cotton fields, organic or not, in our regions and that transporting the raw materials to produce here would make little sense from an environmental standpoint.
As a result, we were determined to find a partner who would produce abroad, in this case in Bangladesh. But under certain stringent conditions: transparency, certified production and social commitment.
The fashion industry must change, no matter what. But change takes time, and we want to be a part of it. We invite you to check out our Pioneers of Change page!
And now, what? Belgity is all about offering the opportunity to proudly express your Belgian identity in the eyes of the world. But Belgium has many specificities, at the local level: wonderful localities, cities each of which has its own specialties to offer.
Our next objective is this: to travel through Belgium through our local range, also offering the possibility for the inhabitants to assert their identity on a more specific level. First stop? We'll give you a hint: it's going to be zebra. Check it out here to find out more!